We promised it, and now we’ve delivered it. As of today, MarkedUp now boasts full support for all flavors of Win32 / Windows Desktop applications, including native Win32 applications written C/C++, Windows Presentation Foundation, and Windows Forms.
Our documentation has already been updated to include the SDK reference and integration requirements for all three of these platforms, so you can find all of the good technical stuff there. We support everything that the WinRT and Windows Phone SDKs do.
- We’ve successfully integrated MarkedUp Analytics for Native C/C++ into popular, well-known applications whose codebases are 22 years old (originally written for Windows 3.1) without any issues. If MarkedUp can run there, it can run anywhere.
- MarkedUp has been successfully deployed on over 250,000 Windows XP, Vista, Windows 7, and Windows 8 system without any problems. If MarkedUp gets deployed onto a system that’s missing one of our system requirements, MarkedUp is smart enough to simply no-op all of its calls and fail gracefully for those users.
- The entire MarkedUp SDK for Native C/C++, including the tray client for In-app marketing, adds just 500k to the size of an install package when compressed, and has had no measurable impact on download completion rates or install rates for any of our beta customers (a good thing.)
Now, here’s the exciting part…
Introducing MarkedUp In-app Marketing Automation for Windows Desktop
MarkedUp In-app Marketing has been our secret skunkworks project for quite some time now, and we’ve made it available first for Windows Desktop applications.
MarkedUp In-app Marketing allows app developers to improve user retention, time spent in app, conversion, and revenue through targeted campaigns of push notifications that are delivered instantly to end-users based on their behavior inside the app.
Once you’ve installed MarkedUp into your app, you never need to update your application again in order to create new campaigns, new messages, or target new groups of users – you can do all of this on-the-fly from your MarkedUp dashboard.
You can learn more about MarkedUp In-app Marketing by reading today’s announcement, but suffice it to say – there is nothing like this that exists for Windows Desktop, web, or mobile developers today.
We’ve done what MixPanel, Urban Airship, and a boatload of other well-funded companies should have figured out a long time ago: horizontal integration between event analytics and marketing automation makes things really simple for everybody.
Add Your First Windows Desktop App to MarkedUp
Want to try all of this good stuff out? Good – it’s still just as easy as before.
Create a new app and select any of the following from the “primary platform” list:
And that’s it – you’re off to the races.