Updates to MarkedUp Conversion and Purchase Tracking for Windows 8 Apps

Today we released a new version of the MarkedUp Analytics SDK and some sample Windows 8 applications with MarkedUp installed (WinRT only for now; WinJS should be available soon.)

The big change? Significant improvements to our Commerce Events API.

Although the overwhelmingly majority of apps in the Windows Store are currently free MarkedUp wants to do a first-rate job supporting premium apps and apps that leverage in-app purchases and make it trivial for developers to measure important commercial metrics like average purchase size, total daily revenue per source, and so forth.

So here are the changes we made to MarkedUp’s Commerce API over the weekend:

Automatically detect and report trial conversions

MarkedUp Analytics now supports the ability to automatically detect paid conversions from trial licenses to fully purchased apps, without the developer having write any code whatsoever. We accurately capture both the price and currency directly from the marketplace too!

If a user starts the app in a trial mode and then resumes the app with a full license, we automatically convert that to a trial if we didn’t already detect the user’s change in license status via a developer’s explicit TrialConversionCompleted call (more on that in a moment.)

Automatic detection of currency and price for in-app purchases and trials

The original signature for TrialConversionCompleted and InAppPurchaseCompleted required the developer to specify a price, currency, and all sorts of other data that we would use in our currency charts. Let me show you what the new method signatures look like:

TrialConversionCompleted (C#/XAML)
MarkedUp.AnalyticClient.TrialConversionCompleted();

InAppPurchaseCompleted (C#/XAML)
MarkedUp.AnalyticClient.InAppPurchaseCompleted("{InAppPurchaseProductId}");

A lot simpler, as you can see. MarkedUp now automatically downloads all license information from the Windows Store and determines local price / currency for you.

For in app purchases, all you have to do is provide the MarkedUp Analytics SDK with the in-app purchase product ID from the Windows Store and we can automatically look up its price in the user’s locale.

Further questions?

Do you have anything else you’d like to know about our MarkedUp’s commerce event API? Go ahead and ask us here or contact MarkedUp support at support@markedup.com.

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